Corporate Identity
“Business owners need to realize that their design is a reflection of their business even if its not intentional. If you don’t care about your design, then your design is telling people you don’t care about your business.”
- Marco Suarez
Visual corporate design, identity, or brand is perhaps the most underused form of marketing for small businesses and non-profits. Yet branding not only provides a professional appearance, it sends a consistent and easily recognizable message to employees, volunteers, sponsors and clients.
Using a consistent grouping of typefaces, colors, images and styles across all of your printed and web media is essential for effective customer recognition of your services and products. If you have a service or product that is worth remembering, branding will capture that and remind the customer of their prior experiences.
Successful branding takes considerable communication, effort and research between the graphic designer and client. The result is unparalleled professionalism and an easily recognizable image.
Contact me to see if I would be a good fit for designing the visual identity for your organization.